Desperately seeking shelf availability: an examination of the extent, the causes, and the efforts to address retail out-of-stocks
Journal
International journal of retail & distribution management
ISSN
0959-0552
ISSN-Digital
1758-6690
Type
journal article
Date Issued
2003
Author(s)
Corsten, Daniel
;
Gruen, Thomas W.
Abstract
With all the hype around efficient consumer response (ECR) and the brave new world of technologies, one would believe that retail out?of?stocks have gone down over the last ten years. That is wrong. Retailers have been struggling with considerable out?of?stocks for decades - with little evidence of improvement. A similar wrong belief is that shoppers are also still unwilling to accept low service levels. In fact, increasingly, consumers switch brands when they do not find the brand they wanted. But retailers must be wary, because the results of our research show that increasingly shoppers switch stores quickly and may never come back. So, who is to blame? The supply chain. And where to tackle it? On the shop floor. Over the past two years, we have conducted a major, worldwide study of the extent, causes, and consumer responses to out?of?stocks in the fast?moving consumer goods industry. In this article, we report these findings and provide insight to solving this chronic industry problem.
Language
English
HSG Classification
not classified
Refereed
No
Publisher
Emerald
Publisher place
Bradford
Volume
31
Number
12
Start page
605
End page
617
Pages
13
Subject(s)
Eprints ID
16824