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Towards a Formative Measurement Model for Trust
Type
conference paper
Date Issued
2010-06-20
Author(s)
Hoffmann, Axel
Hirdes, Eike Maximilian
Rudakova, Liudmila
Leimeister, Stefanie
Research Team
iw6-init
Abstract
IS research has shown the importance of trust in domains such as e-commerce or technology acceptance. Researchers also emphasize the importance of the identification of factors that influence trust. Unfortunately, the currently dominant reflective measurement does not offer these insights, and thus this contribution aims at developing a formative measurement model for trust. To achieve this, we address three research questions: a) How can trust be measured, considering trust and measurement theory? b) What indicators should be included in a formative measurement model for trust? c) What is the value of a formative measurement of trust compared to a reflective one? Our results show that the formative measurement model offers detailed insights on the impact of single factors influencing trust. We show that in our study, ability affects trust over twice as much other factors such as benevolence or trustor's propensity.
Language
English
Keywords
Trust
Structural Equation Modeling
Formative Measurement Model
HSG Classification
not classified
Refereed
Yes
Book title
Proceedings of the 23rd Bled eConference "eTrust: Implications for the Individual, Enterprises and Society" : Research Volume
Start page
65
End page
79
Event Title
23rd Bled eConference "eTrust: Implications for the Individual, Enterprises and Society"
Event Location
Bled, Slovenia
Event Date
20.-23.06.2010
Official URL
Subject(s)
Division(s)
Eprints ID
220558
File(s)