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  4. Why do 'transnational' approaches to international innovation fail?
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Why do 'transnational' approaches to international innovation fail?

Journal
Research in International Business and Finance
ISSN
0275-5319
ISSN-Digital
1878-3384
Type
journal article
Date Issued
2009-06-01
Author(s)
Keupp, Marcus Matthias  
;
Gassmann, Oliver  
DOI
10.1016/j.ribaf.2008.03.009
Abstract
The 'transnational corporation' paradigm is increasingly at odds with empirical findings on international innovation strategy. Analysing a longitudinal case study, we show that the firm's international R&D subsidiaries can be a powerful force that can shape strategy even more than headquarters can. From a literature review that identifies factors and mechanisms by which the firm's periphery is likely to exert this influence, we explore these factors and mechanisms by applying them to our case. Our findings show that international innovation strategies are unlikely to succeed if international R&D subsidiaries use their capabilities and market power to oppose the implementation of this strategy.
Language
English
Keywords
Innovation
international management
R&D
strategy
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
Elsevier
Publisher place
Amsterdam
Volume
23
Number
2
Start page
206
End page
222
Pages
17
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/75981
Subject(s)

business studies

Division(s)

ITEM - Institute of T...

Eprints ID
38402
Support
HSG researchers can find instructions here for adding or importing publications (DOI, ORCID). Please send questions to alexandria@unisg.ch

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