Idea Generation in Virtual Communities for Innovation : The Influence of Participants' Motivation on Idea Quality
ISBN
978-0-7695-4525-7
Type
conference paper
Date Issued
2012-01-01
Author(s)
Research Team
iw6-init
Abstract
Virtual Communities for Innovations (VCI) are becoming increasingly popular as platforms for firms to engage customers in generating new ideas. While several studies have explored the various motivations of user participation in VCI, the relationship between the motivations and the outcome of interest - the quality of the ideas - has not been explored. Scholars and practitioners have a strong interest in understanding the influence of motivation on quality of ideas. These as valuable insights will help firms who run VCI and are interested in harvesting ideas of good quality from it create effective incentive strategies for generating good ideas. In our research, we hypothesize that certain motivations influence idea quality, while others do not. We find empirical support for the following motivations influencing idea quality: (1) demonstrate personal capabilities and skills through their ideas (capability signaling-motive); (2) get recognition of third parties through their ideas (recognition-motive); and (3) have fun in developing ideas (fun-motive). However, we find no evidence for the influence of customers' altruism (altruism-motive), nor of customers' desire for improving and enhancing existing firms' products by submitting ideas (Product Improvement and Enhancement-motive).
Language
English
Keywords
Idea Generation
Virtual Communities
Innovation
Motivation on Idea Quality
CCC
HSG Classification
not classified
Refereed
Yes
Book title
Proceedings of the 45th Hawaii International Conference on System Sciences
Publisher
IEEE
Publisher place
Piscataway, NJ
Start page
3467
End page
3479
Pages
13
Event Title
2012 45th Hawaii International Conference on System Science (HICSS 2014)
Event Location
Maui, Hawaii USA
Event Date
04.-07.01.2012
Subject(s)
Division(s)
Eprints ID
219754
File(s)![Thumbnail Image]()
open.access
Name
JML_372.pdf
Size
272.3 KB
Format
Adobe PDF
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