Digital In-Context Experiments
Type
conference contribution
Date Issued
2024-09-27
Author(s)
Abstract
We introduce Digital In-Context Experiments (DICE), a new experimental paradigm mimicking real-world social media feeds. DICE combines the strengths of experimental and observational methods to enhance external validity in social media research. Via access to clickstream variables (e.g., dwell times) unavailable in existing paradigms, DICE facilitates exploring novel research questions.
Language
English (United States)
Event Title
Association for Consumer Research Conference
Event Location
Paris
Event Date
27.09.2024