Global forces shaping destination formation
Type
presentation
Date Issued
2005-03-17
Author(s)
Abstract
Contents:
The framework in which we have to operate: Globalisation
What do destinations/ locations have to do now?
Historical background of the theoretical discussion on the setup and promotion of successful locations
Destination Marketing: Creating, fostering and promoting a successful location-bound network
Managing networks in the case of a DMO
The framework in which we have to operate: Globalisation
What do destinations/ locations have to do now?
Historical background of the theoretical discussion on the setup and promotion of successful locations
Destination Marketing: Creating, fostering and promoting a successful location-bound network
Managing networks in the case of a DMO
Language
English
Keywords
Destination management
globalisation
competitive forces
HSG Classification
not classified
Refereed
No
Event Title
Guest lecture at University of Otago
Event Location
Dunedin
Subject(s)
Division(s)
Eprints ID
20723
File(s)![Thumbnail Image]()
Name
Global_forces_of_Dest_develop.pdf
Size
398.23 KB
Format
Adobe PDF
Checksum (MD5)
3daddfd152706555b5db0c02b1c4bfd4