The Impact of Susceptibility to Normative Influence on the Effectiveness of Consumer Testimonials
Type
conference paper
Date Issued
2007-05-25
Author(s)
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
2007 EMAC Conference Proceedings
Event Title
36th European Marketing Academy (EMAC) Annual Conference 2007
Event Location
Reykjavik
Event Date
22.-25.05.2007
Subject(s)
Eprints ID
37743