Differences of Ski Destination Choice Criteria for Day and Overnight Visitors
ISBN
978-0-9870507-2-4
Type
conference paper
Date Issued
2012-02-06
Author(s)
Editor(s)
Lade, Clare
Melsen, Lisa
Abstract
Alpine ski resorts are facing the challenge of attracting tourists. Problems arise from two sides: increasing temperatures that lead to less snow resulting in shorter winter seasons and the number of skier days in the alpine region is decreasing constantly. Especially lower lying ski resorts are threatened by the falling demand. Ski destination in the Alps which are situated close to large cities are characterized by operating at lower altitudes, have therefore a shorter winter season and the majority of visitors are coming for just one day. This paper evaluates differences in destination choice factors for day and overnight visitors. Results show that day tourists put more weight on ski area quality related factors whereas for overnight tourists the overall performance of the ski destination is relevant.
Language
English
Keywords
destination choice
ski destinations
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
CAUTHE 2012 National Conference : the new golden age of tourism and hospitality
Publisher
La Trobe University
Publisher place
Victoria
Volume
Book 2: Working Papers
Start page
758
Event Title
22nd International Research Conference Council for Australian University Tourism and Hospitality Education (CAUTHE) Conference
Event Location
Melbourne
Event Date
06.-09.02.2012
Subject(s)
Eprints ID
208955