Technology has become all-consuming and seduces consumers to waste time online. To combat technologically induced time scarcity, consumers engage in digital decluttering practices. Consumers are increasing intentionality and regaining agency over their consumption practices. With our research, we start to further explore the role of temporality in consumption decisions.
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
Global Center for Customer Insight
Publisher place
Academy of Consumer Research Conference Proceedings