How young entrepreneurial companies orchestrate business ecosystems
Journal
Proceedings of the XXIX ISPIM Innovation Conference
Type
conference paper
Date Issued
2018-06-19
Author(s)
Abstract (De)
Large corporates have been acknowledged as orchestrators of ecosystems. We observed young entrepreneurial companies, i.e. startups; act as orchestrators as well despite their scarce resource endowments. We asked how startups orchestrate and how they fulfill their goals, i.e. growth, technology development and funding within ecosystems. We found that startups grow either by applying their value proposition in one use case or over multiple use cases. Through one use case startups integrate sales partners, pursue standardization and automation and limit the number of partners. Startups growing through multiple use cases have no sales partners but hire new staff to grow and limit the number of partners as well. We found some orchestrators have no technology, some let it developed by partners and other develop own technology in-house. We observed that independence of strategic investors is important to fund the venture, although partners will and could act as investors under certain constrains.
Language
English
Keywords
Ecosystem
Business Ecosystem
Entrepreneurship
Startup
Orchestration
Growth
Technology development
Funding
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Book title
Innovation, the Name of the Game
Publisher
ISPIM Ltd.
Publisher place
Machester, United Kingdom
Pages
13
Event Title
XXIX International Society for Professional Innovation Management Conference (ISPIM) 2018
Event Location
Stockholm, Sweden
Event Date
17. - 20.06.2018
Subject(s)
Division(s)
Additional Information
Nominated for best paper award
Eprints ID
254746