Willingness to Pay for Green Products in Air Travel: Ready for Take-Off?
Journal
Business Strategy and the Environment
ISSN
0964-4733
ISSN-Digital
1099-0836
Type
journal article
Date Issued
2015-11-17
Author(s)
Abstract
We examine the willingness to pay (WTP) for green products in air travel. Green products in aviation are supplementary services, which are sold on top of the travel service (e.g. carbon offsets, organic on-board food). We identify a set of potential green products in aviation and report the preferences for additional airline services of 811 Swiss air travellers using an adap- tive choice-based conjoint survey. We find that 20% of those passengers who are interested in purchasing supplementary services show a considerable WTP for green products. The green segment differs from the regular segment only in terms of behavioural features, not in terms of demographic or socio-economic characteristics.
Language
English
Keywords
sustainable transport
green product
conjoint
aviation
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
Wiley
Publisher place
Chichester
Volume
26
Number
2
Start page
197
End page
208
Pages
12
Subject(s)
Eprints ID
245582
File(s)![Thumbnail Image]()
Name
Hinnen et al. 2015.pdf
Size
144.21 KB
Format
Adobe PDF
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