Brand-Specific Leadership: Turning Employees into Brand Champions
Journal
Journal of Marketing
ISSN
0022-2429
ISSN-Digital
1547-7185
Type
journal article
Date Issued
2009-07-01
Author(s)
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
American Marketing Association
Publisher place
Chicago
Volume
73
Number
5
Start page
122
End page
142
Pages
21
Subject(s)
Eprints ID
49165