Collaborative value architectures: Uncovering approaches for product-service system delivery
Type
conference contribution
Date Issued
2024
Author(s)
Abstract
Purpose: This study examines the value architectures that product manufacturers and dealers adopt to deliver solutions to customers.
Design/Methodology/Approach: We used a qualitative research approach consisting of exploratory case studies and an in-depth single-case study to uncover relevant value architecture for delivering solutions to customers.
Findings: The findings revealed that changes in customer activities open up opportunities for moving toward a solution business. Product manufacturers and/or dealers favour collaborative value architectures for customer solutions. In detail, we identified three value architectures for delivering solutions to customers: (i) integration-oriented, (ii) usage-oriented, and (iii) close-the-loop–oriented architectures.
Originality/Value:
Each architecture responds to changing customer activities, corresponds with certain solution offerings (e.g., product, service, and software components), and requires specific allocation of value creation activities along the solution process between product manufacturers and their dealers. Interestingly, these manufacturers and dealers have not yet converged on a single solution-oriented value architecture but embrace multiple versions of these architectures. These findings extend the previous literature about solution business and offer new insights for academics and professionals into the neglected field of providing solutions with partners in an ecosystem.
Design/Methodology/Approach: We used a qualitative research approach consisting of exploratory case studies and an in-depth single-case study to uncover relevant value architecture for delivering solutions to customers.
Findings: The findings revealed that changes in customer activities open up opportunities for moving toward a solution business. Product manufacturers and/or dealers favour collaborative value architectures for customer solutions. In detail, we identified three value architectures for delivering solutions to customers: (i) integration-oriented, (ii) usage-oriented, and (iii) close-the-loop–oriented architectures.
Originality/Value:
Each architecture responds to changing customer activities, corresponds with certain solution offerings (e.g., product, service, and software components), and requires specific allocation of value creation activities along the solution process between product manufacturers and their dealers. Interestingly, these manufacturers and dealers have not yet converged on a single solution-oriented value architecture but embrace multiple versions of these architectures. These findings extend the previous literature about solution business and offer new insights for academics and professionals into the neglected field of providing solutions with partners in an ecosystem.
Language
English (United States)
Keywords
PSS
value architectures
solution business
dealer network
servitization
Book title
Proceedings of the Spring Servitization Conference (SSC2024)
Publisher
Spring Servitization Conference
Event Title
The Spring Servitization Conference and Doctoral Symposium 2024 Digital Service Innovation: Redefining Provider-Customer Interactions
Event Location
Tilburg
Event Date
12 - 14 May 2024
File(s)![Thumbnail Image]()
Name
SSC2024_full-paper-ValueDelivery.pdf
Size
297.23 KB
Format
Adobe PDF
Checksum (MD5)
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