Critical Factors Influencing Innovation Diffusion on Corporate Websites
Type
work report
Date Issued
2014
Author(s)
Research Team
IWI3
Abstract
Most of the research into corporate websites has focused on usability and interactivity as the two predominant website characteristics from a user's point of view. Previous research showed that interactivity is a central website characteristic and plays an important role in consumers' perception and their responses. This study explores the companies' point of view and seeks to investigate the organizational motivation to adopt new interactive features on the corporate website.
Language
English
Keywords
Internet
Corporate Websites
Web 2.0
Interactivity
Diffusion of Innovations
Information Technology Diffusion
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
No
Publisher
Institute of Information Management
Publisher place
St.Gallen
Subject(s)
Eprints ID
231448