Transaction - and Trust-Based Strategies in E-Commerce - a Conceptual Approach
Journal
Electronic Markets
ISSN
1019-6781
ISSN-Digital
1422-8890
Type
journal article
Date Issued
2000
Author(s)
Abstract (De)
With the increasing importance of ecommerce (electronic commerce) for marketing and distributing consumer goods to end users, companies will have to face new challenges. Traditional retailers and manufacturers have to develop a corporate strategy to establish their presence on the Internet. Companies entering e-commerce have different prerequisites, assets and capabilities. Depending on their origin as a traditional 'brick-and-mortar' business or a new intermediary, they are likely to pursue different strategic approaches. At the Institute for Marketing and Retailing we therefore make a distinction between a transaction-based and a trust-based conceptual approach to ecommerce.
Language
German
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
Routledge
Publisher place
London
Volume
10
Number
3
Start page
169
End page
175
Pages
7
Subject(s)
Eprints ID
35326