Teaching Note: Open for Business in Russia
Series
The University of St.Gallen Case Study Series
Type
case study
Date Issued
2014
Author(s)
Abstract
I. Uses of the Case
This case fits in the following courses:
(a) International Entrepreneurship
(b) Emerging Markets/Russia [Doing Business in]
The case is especially relevant to a course where the two themes intersect.
Additionally the case might also have a role to pay in general contextual studies, or in courses at the intersection of business and culture, such as:
(c) Cross-Cultural Management; International Business
The case describes the on-going real-life experience of Nikolay Zhmurenko and is positioned to support understanding of an entrepreneurial journey, as well as success, in the Russian business context. It does so through the analysis and frameworks it presents, as well as the discussion it elicits.
II. Learning Objectives
- Russia and doing business in Russia
- Introduction of basic concepts related to start-ups, with a focus on the early stage and high-growth phases
- Culture, institutions, politics and their interplay in emerging markets
- The fragile, complex and random nature of the entrepreneurial process
- The central importance of the founder and his/her subjective rationality
- Decision making under uncertainty
- Company valuation and funding strategies
- Evaluation of analytical frameworks used to assess a venture, taking a business angel, VC or general investor perspective
- Deep dive into the payments industry, its ecosystem and connection to banking, the incumbent players, as well as opportunities and entry barriers
- How a founder operationalizes a vision and transforms it into a concrete action plan
- The nature of opportunity in emerging markets: Is it for you?
This case fits in the following courses:
(a) International Entrepreneurship
(b) Emerging Markets/Russia [Doing Business in]
The case is especially relevant to a course where the two themes intersect.
Additionally the case might also have a role to pay in general contextual studies, or in courses at the intersection of business and culture, such as:
(c) Cross-Cultural Management; International Business
The case describes the on-going real-life experience of Nikolay Zhmurenko and is positioned to support understanding of an entrepreneurial journey, as well as success, in the Russian business context. It does so through the analysis and frameworks it presents, as well as the discussion it elicits.
II. Learning Objectives
- Russia and doing business in Russia
- Introduction of basic concepts related to start-ups, with a focus on the early stage and high-growth phases
- Culture, institutions, politics and their interplay in emerging markets
- The fragile, complex and random nature of the entrepreneurial process
- The central importance of the founder and his/her subjective rationality
- Decision making under uncertainty
- Company valuation and funding strategies
- Evaluation of analytical frameworks used to assess a venture, taking a business angel, VC or general investor perspective
- Deep dive into the payments industry, its ecosystem and connection to banking, the incumbent players, as well as opportunities and entry barriers
- How a founder operationalizes a vision and transforms it into a concrete action plan
- The nature of opportunity in emerging markets: Is it for you?
Language
English
Keywords
Russia
entrepreneurship
international business
emerging markets
mobile payments and credit cards
Internet and e-commerce
fund-raising
innovation
busienss models
banking
Visa and Mastercard
HSG Classification
contribution to education
HSG Profile Area
SoM - Business Innovation
Refereed
Yes
Publisher
The Case Centre
Publisher place
Cranfield University, UK
Number
814-056-8
Subject(s)
Division(s)
Eprints ID
238147
File(s)![Thumbnail Image]()
open.access
Name
814-056-8-1.pdf
Size
1.15 MB
Format
Adobe PDF
Checksum (MD5)
630b110e5d18805678e7d28275389b10