Who Would Subscribe for a Car? The Influence of Car Ownership, Environmental Consciousness, Age, and Place of Living
Journal
Marketing Review St.Gallen
Type
journal article
Date Issued
2023-06
Author(s)
Abstract
This paper investigates the perceived trustworthiness and convenience of car subscriptions in Switzerland. Evidence has been found that age, car ownership and environmental consciousness of the respondents have a statistically significant impact on trust and perceived convenience while the place of living shows no effect.
Language
German
HSG Classification
contribution to scientific community
Pages
10
Subject(s)
Division(s)
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open.access
Name
MRSG_0423_Greifenstein_et_al.pdf
Size
331.62 KB
Format
Adobe PDF
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