"Wanna Supersize That?" Consumers´Choice of Superior Options
ISBN
978-0-915552-74-0
Type
conference paper
Date Issued
2014-02-11
Author(s)
Editor(s)
Cotte, June
Wood, Stacy
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
Yes
Book title
Advances in Consumer Research 2014
Publisher
Association for Consumer Research (ACR)
Volume
Volume 42
Start page
508
End page
509
Pages
2
Event Title
The 2014 North American conference of the Association for Consumer Research (ARC)
Event Location
Baltimore
Event Date
23.-26.10.2014
Subject(s)
Eprints ID
239176