Reputation Management in the age of Social Media : Three Key Trends
Journal
Swisscam Brasil
Type
newspaper article
Date Issued
2012-02-01
Author(s)
Abstract (De)
Social media applications make it easy for any user to collect, change, create or share content. Whether the user is writing blog posts, uploading videos on YouTube, networking with friends on Facebook, or sharing news on Twitter, one common motive is clearly discernible: a traditionally passive consumer of content created and disseminated by mass media is changing into an active communicator.
Language
German
Keywords
Social Media
Reputation
Communications Management
HSG Classification
contribution to practical use / society
HSG Profile Area
SoM - Business Innovation
Refereed
No
Publisher
Câmara Suíça de Comércio Suíço-Brasileira
Publisher place
São Paulo
Number
67
Start page
14
End page
15
Pages
2
Subject(s)
Division(s)
Eprints ID
209613