Do Corporate Initiatives Require Coordination?
Type
conference paper
Date Issued
2011-11-09
Author(s)
Abstract
Strategic initiatives are frequently touted as a mechanism to overcome structural inertial and create flexibility in multi-business firms. Yet, empirical research suggests that these initiatives frequently fail to reach their goals. In this paper we identify limits to the autonomy of strategic initiatives and argue that the coordination of corporate initiatives through corporate initiative programs (outside of the operating structure) is able to provide benefits beyond the reach of alternative approaches. We further argue that coordination of initiatives along several succinct dimensions improve their impact in creating cross-business synergies. Our arguments contribute to literatures on horizontal coordination, strategic initiatives, heterogeneous goals and multi-business firms more generally.
Language
English
Keywords
Corporate Initiatives
Programs
Strategic Initiatives
Coordination
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
Strategies for a Multi-Polar World
Publisher
SMS Strategic Management Society
Publisher place
Chicago
Start page
7
Event Title
31st Strategic Management Society (SMS) Annual International Conference
Event Location
Miami, FL
Event Date
06.-09.11.2011
Subject(s)
Division(s)
Eprints ID
205451