Performance Measurement des Customer Relationship Management im Internet
Type
book section
Date Issued
2002
Author(s)
Editor(s)
Schmidt, Inga
Language
German
HSG Classification
not classified
Refereed
No
Book title
E-CRM - mit Informationstechnologien Kundenpotenziale nutzen
Publisher
Symposion
Publisher place
Düsseldorf
Start page
203
End page
242
Pages
40
Subject(s)
Division(s)
Eprints ID
42441