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Performance Measurement des Customer Relationship Management im Internet
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Performance Measurement des Customer Relationship Management im Internet
Type
book section
Date Issued
2002
Author(s)
Reinecke, Sven
Koehler, Sven
Editor(s)
Schögel, Marcus
Schmidt, Inga
Language
German
HSG Classification
not classified
Refereed
No
Book title
E-CRM - mit Informationstechnologien Kundenpotenziale nutzen
Publisher
Symposion
Publisher place
Düsseldorf
Start page
203
End page
242
Pages
40
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/72090
Subject(s)
other research area
Division(s)
IMC – Institute for M...
EMBA - Executive MBA
Eprints ID
42441