Virtue and Its Eloquence: CSR Reporting in China
Series
Linguistic insights: studies in language and communication
ISBN
978-3-0343-0620-1
Type
book section
Date Issued
2011
Author(s)
Editor(s)
Garzone, Giuliana
Gotti, Maurizio
Abstract
The genre of corporate social responsibility (CSR) reports has developed as a new thread in Chinese corporate communication since 2006. The process parallels growing attention from Chinese media, government bodies, and academic community for the theory and practice of CSR. In order to explore the ongoing process that is shaping the genre of CSR reports in China, this chapter applies a discourse analytic methodology to a corpus of reports in Chinese published between 2007 and 2008. It relies on a genre analytic perspective to identify the recursive structures that characterise the Chinese version of the genre. Based on reflections about its structural and rhetorical features, the chapter will attempt to outline the emerging Chinese definition of corporate social responsibility.
Language
English
Keywords
Corporate Social Responsibility
CSR reports
China
Shenzhen Stock Exchange
discourse analysis
genre analysis
Chinese companies.
HSG Classification
contribution to scientific community
Refereed
No
Book title
Discourse, communication and the enterprise : genres and trends
Publisher
Peter Lang
Publisher place
Bern
Number
v. 134
Start page
213
End page
234
Pages
22
Subject(s)
Division(s)
Eprints ID
215406