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Der "Consumer Decision Journey" im Schweizer Detailhandel
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Der "Consumer Decision Journey" im Schweizer Detailhandel
Journal
Marketing 2014
ISBN
978-3-9523902-7-6
Type
journal article
Date Issued
2013
Author(s)
Rudolph, Thomas
Weber, Maximilian
Editor(s)
Köhler, Roland
Language
German
HSG Classification
contribution to scientific community
Refereed
No
Book title
Marketing 2014
Publisher
Kömedia
Publisher place
St. Gallen
Volume
24
Start page
39
End page
41
Pages
3
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/90356
Subject(s)
business studies
Division(s)
IRM - Institute of Re...
Eprints ID
227609