Advanced Analytics in Marketing Management : Competencies for exploiting the full potential of available data in Marketing Management
Type
presentation
Date Issued
2015-05-25
Author(s)
Language
English
Keywords
Advanced Analytics
Marketing Management
HSG Classification
contribution to scientific community
Refereed
No
Event Title
28th EMAC Doctoral Colloquium
Event Location
Leuven, Belgium
Subject(s)
Division(s)
Eprints ID
241882