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Advanced Analytics in Marketing Management : Competencies for exploiting the full potential of available data in Marketing Management
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Advanced Analytics in Marketing Management : Competencies for exploiting the full potential of available data in Marketing Management
Type
presentation
Date Issued
2015-05-25
Author(s)
Thaper, Carla
Language
English
Keywords
Advanced Analytics
Marketing Management
HSG Classification
contribution to scientific community
Refereed
No
Event Title
28th EMAC Doctoral Colloquium
Event Location
Leuven, Belgium
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/106427
Subject(s)
business studies
Division(s)
IMC – Institute for M...
Eprints ID
241882