Knowledge-Based Bundling of Smart Products on a Mobile Recomendation Agent
ISSN
1935-4908
ISBN
978-0-7695-3260-8/08
Type
conference paper
Date Issued
2008-07-08
Author(s)
Abstract
Mobile technologies have the potential to change not only brick-and-mortar stores but also the way, how customers interact with physical products. They enable operational agility by means of improved availability and quality of information required by customers for in-store purchase decisions. In this paper, we show how an in-store bundling scenario can be supported by semantically enriched products (denoted as smart products) that provide dynamic product information through the use of mobile recommendation agents (MRA). We introduce therefore the concept of knowledge-based bundling that relies on smart products and MRA. In addition, we developed a MRA and evaluated its user acceptance for product bundle purchases. For this purpose, a lab experiment was conducted (n=37), which resulted in some design enhancements and promising adoption rates
Language
English
Keywords
Mobile recommendation agent
smart products
bundling strategy
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
7th International Conference on Mobile Business
Publisher
IEEE Press
Start page
181
End page
190
Pages
10
Event Title
7th International Conference on Mobile Business (ICMB)
Event Location
Barcelona, Spain
Event Date
07.-08.07.2008
Subject(s)
Division(s)
Eprints ID
51355
File(s)![Thumbnail Image]()
Name
Kowatsch et al 2008 Bundling of Smart Products.pdf
Size
1.88 MB
Format
Adobe PDF
Checksum (MD5)
56d8af666042e1d709e2d230c11a23df