Digital Strategizing: Crafting Strategy in the Age of Platforms, Ecosystems, and Online Communities.
ISBN
0065-0668
Type
conference paper
Date Issued
2019-08-01
Author(s)
Gegenhuber, Thomas Karl
;
Heimstädt, Maximilian
;
Reischauer, Georg
;
Splitter, Violetta
;
Hoffmann, Werner Helmut
;
Ansari, Shahzad
;
;
Majchrzak, Ann
;
Whittington, Richard
Abstract (De)
Scholarship on value creation and capture on digital platforms, in ecosystems, and through online communities is growing rapidly. However, we still have a limited understanding of the implications of digital technologies for strategy making. To break new grounds in this direction, our symposium assembles distinguished scholars to discuss, across scholarly domains, the opportunities of digital technologies for strategy making; the challenges of digital technologies for strategy making; and the role of digitally-mediated actors (such as crowds and ecosystems participants) and of digital tools (such as idea platforms and big data analytics) for strategy making. Moreover, in line with the overall conference theme, the symposium reflects upon an integrated understanding of digital strategizing across different scholarly views and management domains.
Language
English
HSG Classification
contribution to scientific community
Book title
Academy of Management Proceedings
Publisher
Academy of Management
Event Title
79th Annual Meeting of the Academy of Management (AOM)
Event Location
Boston, MA (USA)
Event Date
9. - 13.08.2019
Subject(s)
Division(s)
Eprints ID
260111