The Link Between Family Firm Dynamics, Image and Firm Performance
Type
conference paper
Date Issued
2011-11-06
Author(s)
Abstract
In this study, we draw upon organizational identity theory to examine factors that lead to the creation of family firm image and investigate how a family firm image impacts firm performance. We find that family firm pride, community social ties, and long-term orientation are positively associated with the likelihood that a firm portrays itself as a family business to consumers and stakeholders. In turn, we find that a family firm image benefits firm performance. Thus, our study demonstrates that by building a family firm image the unique family influences on the firm can be leveraged to create a competitive advantage for family firms.
Funding(s)
Language
English
Keywords
Family Business
Family Image
Brand
HSG Classification
contribution to scientific community
Refereed
No
Book title
Strategies for a Multi-Polar World
Publisher
SMS Strategic Management Society
Publisher place
Chicago
Start page
1
End page
35
Pages
35
Event Title
31st Strategic Management Society (SMS) Annual International Conference
Event Location
Miami, FL
Event Date
06.-09.11.2011
Subject(s)
Eprints ID
99653