Industrial Services: How to Sharpen the Go-to-Market Strategy
Type
newspaper article
Date Issued
2021-07-12
Author(s)
Abstract (De)
Industrial companies are sharpening the focus on growing their service business, as machinery buyers prioritize conserving cash and extending the life span of their existing equipment.
But many have had trouble landing on the right go-to-market strategy.
The most successful companies systematically identify market and customer opportunities, define the route-to-market and commercial responsibilities, and rigorously manage the service sales team’s performance.
But many have had trouble landing on the right go-to-market strategy.
The most successful companies systematically identify market and customer opportunities, define the route-to-market and commercial responsibilities, and rigorously manage the service sales team’s performance.
Language
English
HSG Classification
contribution to practical use / society
HSG Profile Area
SoM - Business Innovation
Subject(s)
Division(s)
Eprints ID
263473
File(s)![Thumbnail Image]()
Name
bain-brief-industrial-services.pdf
Size
915.17 KB
Format
Adobe PDF
Checksum (MD5)
5636c557df594ce5d70a9d6e076aee06