Cognitions and affect in decision-making
ISSN
1861-8243
Type
conference paper
Date Issued
2008-01-01
Author(s)
Editor(s)
Reimann, Martin
Schilke, Oliver
Abstract
This paper examines emotion as antecedents of entrepreneurial opportunity evaluation and exploitation while simultaneously including specific cognitive appraisal dimensions and situational characteristics of the given opportunity. We obtained data using a questionnaire experiment with a 3 (probability of success: high vs. low vs. uncertain) x 2 (profit in case of success: high vs. low) fully crossed between subjects design. Based on 138 participants, the results of this study indicate that both probability of success and profit separately influence the evaluation and exploitation of entrepreneurial opportunities. The results also indicate direct positive effects for cognitive primary appraisal and negative for fear on opportunity evaluation and exploitation. Furthermore, moderation analyses indicate that the predictive power of evaluation on exploitation decreases with increasing levels of fear and increases with increasing levels of joviality. Specifically, fear does not only directly decrease the probability of entrepreneurial exploitation (as a main effect) but also reduces the positive influence of entrepreneurial evaluation on entrepreneurial exploitation. We provide detailed discussion of the results in the conclusion of the paper.
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
2008 NeuroPsychoEconomics Conference Proceedings
Publisher
Association for NeuroPsychoEconomics
Publisher place
Munich
Event Title
NeuroPsychoEconomics Conference
Event Location
Munich, Germany
Event Date
09.-10.10.2008
Subject(s)
Division(s)
Eprints ID
70435