The Separate Worlds of Marketing Science and Practice : Differences in Evaluating Research
ISBN
978-1-61839-064-6
Type
conference paper
Date Issued
2011-02-18
Author(s)
Editor(s)
Srinivasan, R.
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
Marketing Theory and Applications
Publisher
American Marketing Association
Publisher place
Chicago
Volume
Vol. 22
Start page
13
End page
14
Event Title
American Marketing Association (AMA) Winter Marketing Educators' Conference 2011
Event Location
Austin, Texas, USA
Event Date
18.-20.02.2011
Subject(s)
Division(s)
Eprints ID
69510