Critical Privacy Factors of Internet of Things Services : An Empirical Investigation with Domain Experts
ISSN
1865-1348
ISBN
978-3-642-33243-2
Type
conference paper
Date Issued
2012-09-10
Author(s)
Editor(s)
Rahman, Hakikur
Mesquita, Anabela
Ramos, Isabel
Pernici, Barbara
Abstract
Internet of Things (IOT) services - namely sensor-based IS services facilitated by identification technologies such as barcode, radio frequency or global satellite communication - provide new security and privacy challenges in private and business situations of everyday people. Accordingly, the relevance of privacy and security has been addressed in prior IS research and, as a result, design methodologies, guidelines and policies have been discussed and proposed. However, no empirical instrument has been developed and successfully tested for the class of IOT services that identifies critical privacy factors, which predict (1) the behavioral usage of IOT services and (2) individuals' willingness to provide personal information in both (1) business situations and (2) private situations. The contribution of this paper is therefore to address this lack of research. The proposed underlying research model is based on utility maximization theory and integrates theoretical constructs from the Extended Privacy Calculus Model and the Technology Acceptance Model. This model is pre-tested with 31 IOT experts by an empirical study. Results indicate that behavioral intentions to use IOT services are influenced by various contradicting factors such as perceived privacy risks and personal interest. Additionally, these factors depend on the underlying usage situation be it a business or a private situation. It is further assumed that contextual factors such as legislation and data security as well as transparency of information use influence the adoption of IOT services. Accordingly, further research must focus on a better understanding of these success factors to increase the adoption of both useful and secure IOT services in the future.
Language
English
Keywords
Privacy Concern
Privacy Risk
Data Security
Internet of Things
Extended Privacy Calculus Model
Technology Adoption Model
Empirical Study
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
Knowledge and Technologies in Innovative Information Systems - 7th Mediterranean Conference on Information Systems
Publisher
Springer
Publisher place
Heidelberg, Germany
Volume
Vol. 129
Start page
200
End page
211
Pages
1812
Event Title
7th Mediterranean Conference on Information Systems (MCIS 2012)
Event Location
Guimarães, Portugal
Event Date
08.-10.09.2012
Subject(s)
Division(s)
Eprints ID
212306
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Name
Kowatsch Maass 2012 Privacy Factors of IOT Services.pdf
Size
314.24 KB
Format
Adobe PDF
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