Coworking from the Company’s Perspective - Serendipity-biotope or Getaway-spot?
ISBN
978-961-286-043-1
Type
conference paper
Date Issued
2017-06-18
Author(s)
Josef, Barbara
Editor(s)
Pucihar, Andreja
Kljajić Borštnar, Mirjana
Kittl, Christian
Ravesteijn, Pascal
Clarke, Roger
Bons, Roger
Abstract (De)
The phenomenon coworking has been around since 2005. While the initial drivers and beneficiaries where microbusinesses and freelancers, corporations have recently started to develop interest in the topic. Not because they see in coworking spaces a candidate to substitute their corporate office with, but because they are interested in the opportunities it offers in addition to the primary and secondary (home office) work location – be it from an innovation management or employee wellbeing standpoint. A pilot project with two Swiss ICT companies analysed the coworking movement from the perspective of corporations and identified value propositions as well as obstacles. Based on the different needs and behaviours of the experiment participants, four personae were identified. The study showed that although utilization by the pilot participants was on a very low level, the signal for change of the organizational culture is an interesting side effect of introducing coworking as an alternative work scenario.
Funding(s)
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Book title
30th BLED eConference: Digital Transformation - From Connecting Things to Transforming our Lives
Publisher
University of Maribor Press
Publisher place
Maribor
Start page
262
End page
278
Pages
17
Subject(s)
Eprints ID
254940
File(s)![Thumbnail Image]()
Name
BLED 2017 Coworking.pdf
Size
1.06 MB
Format
Adobe PDF
Checksum (MD5)
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