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Artificial Intelligence in the Customer Journey: A Systematic Overview of the Most Popular Use Cases Through the Creation of AI Archetypes
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Artificial Intelligence in the Customer Journey: A Systematic Overview of the Most Popular Use Cases Through the Creation of AI Archetypes
Journal
Conference of the European Association for Research on Services (RESER)
Type
conference paper
Date Issued
2021-10-14
Author(s)
Sander, Richard
Peters, Christoph
Research Team
IWI6
Language
English
Keywords
artificial intelligence
services
customer journey
ai-driven
systematic literature review
ai archetypes
HSG Classification
contribution to scientific community
Publisher place
Heilbronn, Germany
Event Title
Conference of the European Association for Research on Services (RESER)
Event Location
Heilbronn, Germany
Event Date
14-15 Oct 2021
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/109820
Subject(s)
information managemen...
Division(s)
IWI - Institute of In...
Eprints ID
264744
File(s)
JML_842.pdf (1.6 MB)