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Intention Formation in Social Entrepreneurship : An Empirical Application of the Theory of Planned Behavior
Type
conference paper
Date Issued
2011-11-04
Author(s)
Abstract
Social entrepreneurship has gained momentum recently, both in academia and in practice (Mair et al., 2006). Social entrepreneurs are expected to act in a selfless manner and contribute to society, rather than primarily seek to maximize their own personal financial profit. Behavioral intentions, which are defined as the degree of commitment toward future behavior (Krueger, 1993), have been found to be best predictors of individual behavior. The behavioral activities of social entrepreneurs cannot be understood without knowledge about the specific antecedents of their intention formation (Ajzen, 1991). Nevertheless, rigorous research on the dynamics and processes specific to social entrepreneurship remains scarce.
Entrepreneurship requires taking action; with absence of intention, action is unlikely (Krueger, 2000). We review the entrepreneurial intentions literature and present a model for intention formation in the context of social entrepreneurship. Subsequently, we present our sample as well as findings from our adopted and applied model of social entrepreneurial intention formation (Krueger et al., 2000; Mair and Noboa, 2005). Then we present the methods and the results. Finally, we discuss the implications of our study for future research and practice.
Entrepreneurship requires taking action; with absence of intention, action is unlikely (Krueger, 2000). We review the entrepreneurial intentions literature and present a model for intention formation in the context of social entrepreneurship. Subsequently, we present our sample as well as findings from our adopted and applied model of social entrepreneurial intention formation (Krueger et al., 2000; Mair and Noboa, 2005). Then we present the methods and the results. Finally, we discuss the implications of our study for future research and practice.
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
Yes
Book title
G-Forum Annual Conference 2011
Publisher
Conventus Congressmanagement
Publisher place
Jena
Event Title
15. Interdisziplinäre Jahreskonferenz zur Gründungsforschung (G-Forum) 2011
Event Location
St. Gallen/Zürich
Event Date
02.-04.11.2011
Subject(s)
Division(s)
Eprints ID
207194