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Value Creation in a Multichannel World: Understanding the Customer Journey
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Value Creation in a Multichannel World: Understanding the Customer Journey
Type
conference paper
Date Issued
2016-03-20
Author(s)
Barwitz, Niklas
Maas, Peter
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
-
Event Title
6th Global Innovation and Knowledge Academy Conference (GIKA)
Event Location
Valencia, Spain
Event Date
20.-23.03.2016
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/104534
Subject(s)
business studies
Division(s)
I.VW - Institute of I...
Eprints ID
246508