When Intuitions Collide in the Pursuit of Sustainability: Heuristics in Firms and their Dynamics
Type
conference paper
Date Issued
2013-09-29
Author(s)
Abstract
Heuristics are essential for adaptive behavior of individuals (Gigerenzer,
Hertwig, & Pachur, 2011). In the light of sustainable change adaptive
behavior is also of interest for firms. It appears that firms learn and make
use of heuristics (Bingham & Eisenhardt, 2011). However, organizations
are formed by groups of individuals and it is unclear how heuristics
emerge within groups. Moreover, scholars lately highlight the existence
of multiple and paradoxical rationalities within organizations (Smith &
Lewis, 2011). How do multiple intuitions in groups affect our view on
heuristics in firms? We theorize on heuristics in firms and their dynamics
from a complexity theory lens. We develop a model that predicts
four scenarios of what happens to heuristics, when intuitions collide:
stabilizing, reinforcement, neutralization and evolution.
Hertwig, & Pachur, 2011). In the light of sustainable change adaptive
behavior is also of interest for firms. It appears that firms learn and make
use of heuristics (Bingham & Eisenhardt, 2011). However, organizations
are formed by groups of individuals and it is unclear how heuristics
emerge within groups. Moreover, scholars lately highlight the existence
of multiple and paradoxical rationalities within organizations (Smith &
Lewis, 2011). How do multiple intuitions in groups affect our view on
heuristics in firms? We theorize on heuristics in firms and their dynamics
from a complexity theory lens. We develop a model that predicts
four scenarios of what happens to heuristics, when intuitions collide:
stabilizing, reinforcement, neutralization and evolution.
Language
English
HSG Classification
not classified
Refereed
Yes
Book title
Strategy and Sustainability
Publisher
SMS Strategic Management Society
Publisher place
Atlanta
Start page
5
Event Title
33rd Strategic Management Society (SMS) Annual International Conference
Event Location
Atlanta, GA
Event Date
28.09.-01.10.2013
Subject(s)
Division(s)
Eprints ID
222471