Information Sourcing by Swiss Travellers: A Market Segmentation Approach
Journal
Tourism Analysis
ISSN
1083-5423
Type
journal article
Date Issued
2000
Author(s)
Abstract (De)
In this paper a market segmentation on the basis of information collection is presented. The study illustrates the important role of information in tourism. A successful strategy consists in providing convenience and in building up a relationship of trust between the tourist company and the tourist. Thus convenience is determined by quality of admission, availability of information and a customer-tailored presentation of information contents. A reliable source of information is not only provided by private relations (friends and relatives) but more and more by employees of travel agencies, tourist information and companies. One key goal of each information strategy lies in an optimal matching between human-oriented and technical-oriented sources of information.
Language
German
HSG Classification
contribution to scientific community
Refereed
No
Publisher
Cognizant Communication Corp.
Publisher place
New York, NY
Volume
5
Number
2-4
Start page
125
End page
131
Pages
7
Subject(s)
Division(s)
Eprints ID
14075
File(s)![Thumbnail Image]()
Name
Info%20TA.pdf
Size
30.92 KB
Format
Adobe PDF
Checksum (MD5)
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