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Type
book section
Date Issued
1991
Author(s)
Schouten, John  
Language
English
HSG Classification
contribution to scientific community
Refereed
No
Book title
Highways and Buyways: Naturalistic Research From the Consumer Behavior Odyssey,
Publisher
UT: Association for Consumer Research
Start page
112
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/65088
Subject(s)

business studies

Division(s)

ICI - Institute for C...

Eprints ID
227794
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