Exploring value (co-)creation strategies in product-oriented companies from a service-dominant perspective
ISBN
978-3-00-027342-1
Type
conference paper
Date Issued
2009-06-11
Author(s)
Editor(s)
Stauss, Bernd
Abstract
This study concentrates on the alignment of service strategies with organizational design factors. Properly aligned, these elements will form specific strategic configurations which correspond with certain types of value creation strategies. In other words, each value creation strategy consists of a specific customer value proposition and the required organizational "infrastructure" to provide the service. In this article, we analyze which value creation strategies exist in product-oriented companies and how do these strategies differ in co-creating value between the company and the customer.
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
QUIS 11 - Moving forward with service quality
Publisher
Ingolstadt School of Management, Cath. Univ. Eichstätt-Ingolstadt
Publisher place
Ingolstadt
Start page
1
Event Title
11th International Research Symposium on Service Excellence in Management (QUIS)
Event Location
Wolfsburg
Event Date
11.-14.06.2009
Subject(s)
Division(s)
Eprints ID
55756