Innovation Management with an Emphasis on Co-Creation
ISBN
978-3-319-45438-2
Type
book section
Date Issued
2017
Author(s)
Editor(s)
Abstract
Innovation management is a means of supporting an understanding of an organisation’s operating environment and enables the organisation to create and manage innovations more systematically throughout a system’s life-cycle. This chapter introduces innovation management and co-creation in general, and details the methods of design thinking and business model canvas, thereby enabling organisations to professionalise their collaboration with customers and manage complex supply chains. Through co-creation organisations potentially improve their ability to innovate, optimise processes, adapt products and services to customer’s actual needs, encourage stronger customer buy-in, hence creating a more sustainable market position through a more flexible organisational culture.
Language
English
Keywords
Innovation management
Co-creation
Design thinking
Business model canvas
Open innovation
Management tools
Book title
Dynamics of Long-Life Assets : From Technology Adaptation to Upgrading the Business Model
Publisher
Springer International Publishing
Publisher place
Cham
Start page
45
End page
68
Subject(s)
Division(s)
Eprints ID
250341
File(s)![Thumbnail Image]()
open.access
Name
Innovation Management with an Emphasis on Co-creation.pdf
Size
569.5 KB
Format
Adobe PDF
Checksum (MD5)
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