Fight or Flight: A Theoretical Framework on Coopetitive Dynamics of Complementor Homing Strategies and Performance Implications
Type
conference paper
Date Issued
2023
Author(s)
Abstract
Platform ecosystems are characterized by the interplay between cooperation and competition. Studies to date have focused primarily on the associated dynamics from the platform owner’s perspective when entering the complementors markets’, leaving the tensions among complementors themselves largely unexplored. We ask how complementors can leverage the potential of homing strategies to protect themselves from the coopetitive tensions in platform ecosystems and how this affects their performance. Drawing on the literature on coopetition (i.e., cooperation between competing actors) as a fundamental tension in platform governance and complementor defense strategies, we develop theoretical propositions investigating the moderating role of homing affecting the relationship between complementor competition and complementor performance. We contribute to the emerging research stream on coopetitive relationships within platform ecosystems and illuminate novel research impulses for related future studies.
Keywords
platform ecosystem
complementor strategies
coopetition
multi-homing
single-homing
Event Title
European Academy of Management 2023 Annual Conference
Event Location
Trinity College Dublin, Dublin, Ireland
Event Date
14-16 June, 2023
Subject(s)
Contact Email Address
dora.maric@unisg.ch
File(s)![Thumbnail Image]()
Name
Flyer_image.jpg
Size
113.5 KB
Format
JPEG
Checksum (MD5)
dda5043790f6a3e10228c6ffc63ecc03