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The Importance of Consumer Ethnocentrism for International Marketing: Conceptual Discussion and Results of a Cross-Cultural Study, Proceedings of the 36th EMAC Conference
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The Importance of Consumer Ethnocentrism for International Marketing: Conceptual Discussion and Results of a Cross-Cultural Study, Proceedings of the 36th EMAC Conference
Type
conference paper
Date Issued
2007-05-22
Author(s)
Krohmer, Harley
Leschnikowski, Katja
Hofstetter, Reto
Research Team
IWI4
Language
German
HSG Classification
not classified
Refereed
No
Book title
Proceedings of the 36th EMAC Conference
Event Title
36th European Marketing Academy (EMAC) Annual Conference 2007
Event Location
Reykjavik
Event Date
22.-25.05.2007
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/80683
Subject(s)
information managemen...
Division(s)
ICI - Institute for C...
IWI - Institute of In...
Eprints ID
198537