From metaphor to practice in the crafting of strategy
ISBN
9780521681568
Type
book section
Date Issued
2007
Author(s)
Editor(s)
Johnson, Gerry
Langley, Anne
Melin, Leif
Whittington, Richard
Abstract
The editors of Strategy as Practice, Johnson, Langley, Melin and Whittington, illustrate theoretical perspectives and alternative methodologies of 'strategy as practice' research by reflecting and commenting on selected 'classic' research papers such as Buergi, Jacobs and Roos' "From metaphor to practice in the crafting of strategy". Their paper explores how the link between the hand and the mind might be exploited in the making of strategy. Using Mintzberg's image of a potter, Buergi et al. develop a three-level theoretical schema, progressing from the physiological to the psychological to the social to trace the consequences of the hand-mind link. They discuss their model in view of an indicative case of managers from a large telecommunications firm experimenting with a process for strategy making in which they actively use their hands to construct representations of their organization and its environment.
Language
English
Keywords
strategy
crafting
strategy as practice
HSG Classification
contribution to scientific community
Refereed
No
Book title
Strategy as Practice: Research Directions and Resources
Publisher
Cambridge University Press
Publisher place
Cambridge
Start page
197
End page
203
Pages
7
Subject(s)
Division(s)
Eprints ID
29263