Understanding Platform Loyalty in the Cloud: A Configurational View on ISV’s Costs and Benefits
Type
conference paper
Date Issued
2017-02-12
Author(s)
Dellermann, Dominik
;
Jud, Christopher
;
Reck, Fabian
Editor(s)
Research Team
IWI6
Abstract
Platform-as-a-service (PaaS) providers are increasingly engaged in nurturing vibrant ecosystems of independent software vendors (ISVs) by offering standardized services. However, cloud ecosystems have also been known for its fluctuation and high rates of desertion. A currently under-researched explanation for this low traction and high rates of fluctuation may lie in the fact that ISVs face considerable costs when joining and acting on a specific platform. If these costs are too high, they can rapidly outweigh the additional value generated by the ecosystem. This study therefore explains the role of different configurations of cost-inducing factors and resource benefits in influencing an ISV´s platform loyalty. By using a configurational approach based on fuzzy-set qualitative comparative analysis (FsQCA), we display complex interactional effects of cost and benefits as causal conditions on ISVs’ intention to stay in the ecosystem and thus provide valuable insights for both practice as well as theory on platform ecosystems.
Language
English
Keywords
FsQCA
ISV
PaaS
cloud
costs
transaction
HSG Classification
contribution to practical use / society
Start page
514
End page
528
Event Title
13th International Conference on Wirtschaftsinformatik (WI)
Event Location
St. Gallen, Switzerland
Event Date
12.-15.02.2017
Eprints ID
250878
File(s)![Thumbnail Image]()
Name
JML_626.pdf
Size
1.08 MB
Format
Adobe PDF
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