Overcoming psychological barriers to rent by introducing new IT platforms
Type
conference paper
Date Issued
2008-09-07
Author(s)
Abstract (De)
In Switzerland the holiday-home-market is a major pillar in the accommodation sector as there are more holiday apartment beds than hotel beds. While the number of hotel beds decreases for economic reasons a positive trend of holiday apartment beds exists, but only a limited number of these are on the market. This study investigates the barriers-to-rent on an economical, social and psychological level based on theoretical models and an empirical survey in Swiss destinations. It was found that information technology (IT) could play an important role in increasing the number of second-home beds available on the market. By using internet platforms which connect owners, guests and agents, psychological and economic barriers for owners can be overcome. Especially the psychological barriers, which include identity and trust issues encounter positive effects if web-platforms are introduced. The results of this study provide insights for the durable goods in the leisure sector and their rental.
Language
German
Keywords
web-platforms
second-home market
trust
identity
rental business
HSG Classification
contribution to scientific community
Refereed
No
Event Title
58th International Asociation of Scientific Experts in Tourism (AIEST) Congress
Event Location
Whistler, CA
Event Date
07.-11.09.2008
Subject(s)
Division(s)
Eprints ID
46477