Sketching the Future of Mobility with Visualizations

Journal
Marketing Review St. Gallen
ISSN
1865-6544
ISSN-Digital
1865-7516
Type
journal article
Date Issued
2017
Author(s)
Abstract (De)
When conducting foresight research on disruptive innovations,
visualizations are a powerful tool to generate customer insights,
communicate findings and buy-in internal stakeholders. This paper
demonstrates the successful application of visualizations in a
consumer-centric foresight study on the future of self-driving cars.
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
Global Center for Customer Insight
Refereed
Yes
Publisher
Thexis Verlag
Publisher place
St. Gallen
Volume
3
Start page
19
End page
27
Pages
9
URL
Subject(s)

other research area

Division(s)

ICI - Institute for C...

Eprints ID
254242
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609.05 KB

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