Smart Product Breakthroughs Depend on Customer Control
Journal
MIT Sloan Management Review
ISSN
1532-9194
Type
journal article
Author(s)
Abstract (De)
From adoption to satisfaction, requiring customers to relinquish control hampers smart products’ market success. Managers in this field mainly focus on adoption barriers like functionality and price but must understand that customer control plays an important role in developing the full potential of their products. Customers want the benefits of smart products but don’t want to cede all of their autonomy and privacy to machines. Companies and managers can innovate at the smart frontier by involving customers in the experience and designing smart products in a customer-centric way to restore customer control.
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
Global Center for Customer Insight
Refereed
No
Publisher
MIT
Subject(s)
Eprints ID
269029
File(s)![Thumbnail Image]()
open.access
Name
Smart Product Breakthroughs Depend on Customer Control Author Version.pdf
Size
130.02 KB
Format
Adobe PDF
Checksum (MD5)
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