Non-Ownership Mobility for the Base of the Pyramid in India: A Consumer Preference Analysis
Type
conference paper
Date Issued
2011-06-10
Author(s)
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Event Title
Strategic Management Society (SMS) Special Conference for CK Prahalad
Event Location
San Diego, USA
Event Date
10th June 2011
Subject(s)
Division(s)
Eprints ID
233943