Price Differentiation across Multiple Channels : An Investigation of Customers' Acceptance of Channel Price Premiums
Type
working paper
Date Issued
2010
Author(s)
Abstract
An important aspect of channel configuration is price-setting within multichannel portfolios. To date, neither practice nor academia has found sufficient answers on the feasibility and manageability of this aspect of multichannel management. The current study develops and estimates a model for understanding possible causes of inter-channel price differentiation. We focus on the customer perspective within multiple channels to determine the reasons for channel choice and the willingness to pay for the same products across different channels.
Language
English
Keywords
price differentiation
multichannel management
HSG Classification
contribution to scientific community
Refereed
No
Publisher
Workin Paper
Subject(s)
Division(s)
Eprints ID
68821