From Products to Product-Service Systems: IT Driven Transformation of a Medical Equipment Manufacturer to a Customer-Centric Solution Provider
ISBN
978-0-615-41898-8
Type
conference paper
Date Issued
2010-06-01
Author(s)
Editor(s)
Sabherwal, Rajiv
Sumner, Mary
Research Team
iw6-init
Abstract
Meditec is a German manufacturer of instruments for surgeries. The company is quality leader in this sector and supplies many German and international hospitals. However, the opportunities for differentiation against competitors decrease continuously. New competitors from emerging markets are challenging the market position of established companies in this industry. Meditec is therefore forced to change its strategy and business model in order to survive in this novel competitive environment. The management of Meditec has decided to traverse from a pure product manufacturer to a customer-centric solution provider. This transformation requires the development of new processes, competencies and capabilities – especially with respect to IT and IT services. This teaching case helps in understanding the role of IT in product-service systems (PSS) and PSS-based business models. Therefore the case illustrates why IT is necessary to establish a PSS-based business model and why a customer-centric view is important for this kind of business model.
Language
English
Keywords
Business value of IS/value of IS
Business model
Teaching case
Change management
Business process innovation
Business
strategy
strategy
CIO
Corporate strategy
HSG Classification
not classified
Refereed
Yes
Book title
Proceedings of the International Conference on Information Systems, ICIS 2010
Publisher
Association for Information Systems
Publisher place
AIS Electronic Library (AISeL)
Event Title
31st International Conference on Information Systems (ICIS 2010)
Event Location
Saint Louis, MO
Event Date
12.-15.12.2010
Official URL
Subject(s)
Division(s)
Eprints ID
220652
File(s)![Thumbnail Image]()
Name
JML_237.pdf
Size
299.19 KB
Format
Adobe PDF
Checksum (MD5)
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